BlackBerry Appoints Alicia Keys Global Creative Director
Photo Credit: Mashable
During its BlackBerry 10 launch event, CEO Thorsten Heins announced a new Global Creative Director for the company: Alicia Keys.
“I’m fascinated by technology. I’ve always wanted to work directly with a technology company,” said Keys. “I wanted to do something where I could grow professionally and personally.”
Keys says she is going to be working directly with developers and carriers on the platform, as well as with other artists. Previously a BlackBerry user, she spoke on stage about experimenting with other smartphone platforms over the past few years — she talked about being an ‘iPhone Junkie’ on Google+ just over a year ago — but now that BlackBerry has been “working out” she’s excited to get back together.
“Now we’re exclusively dating again, and I’m very happy,” she said.
This article was originally posted on Mashable.